And The Nominees Are…
12th Annual Groove Awards With Safaricom Nominees Revealed
Nairobi, (May 3rd, 2017) –
The 12th Annual Groove Awards with Safaricom on Tuesday evening unveiled this year’s nominees at a high profile red carpet event held at The Chandaria Center Auditorium, University of Nairobi Towers.
The event, which marked over a decade of historic achievements in the gospel music industry, saw 156 nominees revealed in 26 categories, with a line-up that featured both established and upcoming artists.
Leading the nominations with six nods are Recapp, who have been nominated in the Group of the Year, Hip Hop Song of the Year, Album of the Year and Video of the Year categories.
This year’s contenders for Male Artist of The Year include Daddy Owen, Eko Dydda, Guardian Angel, Kris Eeh Baba, Pastor Anthony Musembi and Pitson, while Alice Kimanzi, Evelyn Wanjiru, Kambua, Princess Farida, Size 8 and last year’s winner Mercy Masika will battle it out for Female Artist of The Year.
Also featuring prominently in the list of nominees are Kelele Takatifu and Kambua, who have been nominated in four categories each.
While many categories see the return of last year’s contenders, this year’s New Artist/New Group Of The Year category features a fresh line-up, which includes: Ben C, Dar Mjomba, Sharon, Slejj, Stonee Jiwe and Weezdom.
The unveiling of the nominees follows an intensive one-month exercise that involved the participation of 130 Groove Academy members and a seasoned panel of judges representing the various industry stakeholders.
“We are very excited to be kicking off another season of Groove with the Nominations Night. Selecting the nominees was not easy, but we are thankful for the guidance and leadership provided by our Academy members and stakeholders and are confident that this list represents the best among us,” said Kevin Mulei, Groove Awards Director. “The Gospel industry is growing and we are hu a platform from which Gospel artists can be celebrated both locally and beyond our borders.”
Title sponsor Safaricom has invested over KShs 100 million in the Gospel music property over the years, maintaining its tradition of supporting the industry that has spawned some of Kenya’s most popular Gospel musicians.
“We are glad to be associated with the success enjoyed by the Groove Awards for over a decade, and remain committed to supporting the growth of the gospel music industry,” said Sylvia Mulinge, Director for Consumer Business – Safaricom.
“This platform continues to contribute significantly to the growth of the gospel entertainment industry, challenging the artists, performers, writers, producers and others in the ecosystem to not only do better, but be better, and transform lives. This transformation of lives is something that we at Safaricom truly believe in, and we are honoured to be in a position to sponsor a property that is not only entertaining; it is meaningful,” she said.
Groove Awards with Safaricom is the only property of its kind in Kenya, and enjoys local, regional and international recognition. The awards are a celebration of the Gospel music industry’s talent and progress, and provide an opportunity for the public to celebrate their favourite artists.
A full list of nominees is available on http://www.grooveawards.co.ke. Public voting is now open and will run to midnight, 31st May 2017. Fans can vote by dialing *811# and following the prompts, or via the Groove Awards website.
Nominated artists will perform during the Groove Tours set to begin on 14th May, where they will get to meet fans in different parts of the country including Machakos, Eldoret and Karatina, where they will drum up support in a bid to win in their respective categories before the Groove Awards Gala event scheduled for 1st June 2017 at the Kenyatta International Convention Centre. The Tours will thereafter resume and visit Meru and Kakamega.
About Groove Awards
Since 2004, Groove Awards with Safaricom has celebrated excellence in gospel music in Kenya and across Africa. The awards, entering their 12th year, are Kenya’s most prestigious and recognized gospel awards with a regional resonance and relevance. Groove seeks to promote gospel music as a message of hope and an avenue to address issues affecting young people across the African continent with a key focus on its main objective- Shaping culture through positive content and entertainment.
Groove Awards has seen over 1,800 artists/groups nominated and 360 Groove statuettes presented to gospel musicians in Kenya and East Africa region.
Groove Awards is sponsored by Safaricom and produced by MoSound Events.
Safaricom transforms lives.
We provide voice, data, financial services and enterprise solutions for a range of subscribers, small businesses and government, using a variety of platforms.
As the biggest communication company in East and Central Africa, Safaricom delights over 26.6 million subscribers, providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.
Listed on the Nairobi Securities Exchange and with annual revenues in excess of Kshs 150 Billion, Safaricom invested Kshs 32.13 billion in infrastructure this year, providing over 80% of Kenya’s population with 3G coverage and providing 2G coverage to 95% of Kenyans. Safaricom has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, which provides managed IT services to clients in the East African region.
Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world. Launched in March 2007, M-PESA now has over 24 million customers and over 114,000 M-PESA Agent outlets countrywide.
Follow us on Twitter @GrooveAwardsKE for nominations, tours and awards news and announcements.
For more information, please contact the Groove team on 0708808080
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